Why Corporate Results Are a Matter of Personal Style
Marketing, at its core, is simply about storytelling. It’s the ability to take consumers on an emotional journey that can relate to their needs and wants while, at the same time, establishing trust in the products and services that are being provided.
Trust is an emotional response and storytelling is the most essential element in establishing it.
The JD Methodology was developed on the belief that by understanding and embracing human behavior, we, as a whole, have the opportunity to use our DNA to our advantage. "First impressions" are a direct, not to mention instant, response to our basic human nature. In a single moment, our emotional and visceral response overpowers any and all logic. Studies show that 95% of consumer decisions are made on emotion--and that includes their decision to trust your brand...and your leader.
The JD Methodology is about the ability to control the conversation with aligning brand and storytelling, which, in turn, establishes an emotional connection to all senses, whether the audience knows it or not.
"This book is something all professional women should read as they consider the importance of their personal brands to their careers. Janel is an excellent, thoughtful and gracious partner to female executives looking to bring their best selves to work and to the stage - no matter what the size."
Shannon Brayton, LinkedIn’s Former CMO
"What you wear should reflect who you are. In business today, personal style -- what perhaps has been an afterthought -- is fundamentally important. You will deliver your best work if you are your authentic self ... authentic in how you dress, what you say and what you do. For women taking the helm of powerful organizations, every decision – including how you carry yourself into the room or onto a stage – has the opportunity to support a strategy, drive home a story or connect with the people you’re in business to serve. Never before have I seen a business book tackle this conversation as clearly and with such inspiration as Janel Dyan’s Story. Style. Brand."
Susan St. Ledger, President, Worldwide Field Operations, Splunk
"Being a corporate leader or ambitious entrepreneur can pose distinct challenges for women who seek to find personal fulfillment as well as professional success. Janel Dyan understands. Her powerful book, Story. Style. Brand., is an honest invitation to readers to rethink their own stories, discover their unique senses of style, and develop personal brands with confidence and ease. Janel believes, as I do, that meaning and story matter. This book is sure to strike a chord with business executives and owners on many levels."
Shilpa Shah, Co-Founder and CXO, Cuyana
"Janel Dyan has accomplished something remarkable – she has proven that when you live your life story, your style has the power to connect, inspire and engage. In my work with Janel, I’ve discovered that we can use the lessons of the JD Methodology to serve not just ourselves and our companies, but to go ‘Beyond Us’ to become a movement of women empowering, supporting and investing in other women. Janel challenges you to be the woman who remembers to look back, reach down, pull another woman up and give her the permission to be powerful in her own light. I have no doubt that this book and its extraordinary author will change countless lives, companies and careers."
Ebony Frelix Beckwith, EVP and Chief Philanthropy Officer at Salesforce, Board member at Hamilton Families and Women’s Funding Network
"Janel Dyan is a woman who is driven to help others understand that style is what stands between personal story and professional brand. That what you wear is a reflection of authenticity and a means to start a conversation and establish a deeper connection. What women need and deserve today – in work and in life – are a platform for growth and a community to support them. I am fortunate to have Janel in my own personal community because she’s the real deal – humble, open-minded, hard-working and generous. Readers of this book are sure to walk away not just inspired, but feeling they have made a new friend."
Susanne DiBianca, Executive Vice President, Corporate Relations and Chief Impact Officer, Salesforce